In an opinion survey by YouGov, Americans claimed “bottle or label design” was the least important factor in their selection of a wine. That might be an expected response to an online questionnaire. Few people confess to being lured by clevercritternamesandimages,orcampyconvictreferences, or hernia-inducing bottle weights.
But,comeon,youareinfluenced.Ifyouwerenot,wineries and marketing mavens and m…